New Spicy Chicken Strips | JIB | 360

Tests showed that the Spicy Chicken Strips were going to be a huge hit, so we needed a big personality to be the face of these new strips. But who had an energy BIG enough? BOLD enough? Easy: Latinx comedian and influencer Lele Pons. The spot opens with Jack reading a tweet from Lele herself - the same tweet Lele actually sent to tease the campaign, creating absolute synchronization between the TV elements and this social-first campaign.

We utilized Lele’s socials to promote the commercial, and within 48 hours the Instagram post of the :30 second spot had 4M views, with an overwhelming positive sentiment among her fanbase.

Campaign earned 2M Twitter impressions, a stunning 67% positive sentiment, and 103M editorial impressions

Tiny Tacos became one of Jack’s most popular and successful menu items ever, increasing sales by 7%

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