I'm a strategy-minded creative leader with a foundation in design and a proven ability to develop culture-forward, social-first campaigns that deliver on both brand and business goals. At Cashmere, I partnered closely with strategy and insights teams to drive storytelling for brands like Google Play and Jack in the Box, blending conceptual thinking with tactical execution. I thrive at mentoring talent, shaping brand narratives, and building creative that resonates deeply with audiences and moves the needle. I'm now seeking a creative strategist or CD role where I can continue to lead smart, purpose-driven work from concept to execution.
Spearheaded campaigns merging cultural insights with storytelling for clients like Google Play and Jack in the Box. Launched multi-platform campaigns across broadcast, social, and experiential while mentoring teams. Co-developed creative strategy with insights, social, and PR teams. Additional Clients: Hulu, HBO, Adidas, Ben & Jerry's, Google, Amazon, YouTube, and Ubisoft.
Delivered social-first creative solutions and advertising campaigns for entertainment and lifestyle clients. Worked across agencies to produce bold visual concepts from ideation to execution with a focus on social media and digital platforms.
Played a pivotal role in the launch of GoBank, Green Dot's Mobile Banking App, developing the brand identity, standards, social media presence, and retail strategy.
Core curriculum instructor in the graphic design department.
Developed each magazine theme with editor, fashion editor and photographers. Managed layout through press checks and additional designers and copywriters.
Founding employee. Created and managed 360 campaigns. Worked in production development directing and editing broadcast commercials.