Michael Carian • Creative Direction • Art Direction • Branded Content
Summary • I'm a creative problem-solver who brings brands to life on the latest platforms. With 20 years of design expertise, I know how to strike the perfect balance of style and substance. As a creative director and organic social media specialist, I've nurtured artistic talent to bring bold ideas to life and lead a team of young designers to their full potential. I'm constantly exploring the latest trends, from AR to A.I. application workflows, and I'm always up for taking on fresh challenges. My love for strategy and design never fades, and I'm always looking for the next big thing.
Summary • I'm a creative problem-solver who brings brands to life on the latest platforms. With 20 years of design expertise, I know how to strike the perfect balance of style and substance. As a creative director and organic social media specialist, I've nurtured artistic talent to bring bold ideas to life and lead a team of young designers to their full potential. I'm constantly exploring the latest trends, from AR to A.I. application workflows, and I'm always up for taking on fresh challenges. My love for strategy and design never fades, and I'm always looking for the next big thing.
Education •
College for Creative Studies / Detroit, MI • Art Direction Major • 1995 - 1999
Downloadable Resumé •
Work Experience •
Cashmere Agency / LA • Associate Creative Director • 2018 - Present
Creative lead for Google Play Organic Social AOR, Jack in the Box AOR. Works closely with strategy, social and PR to find the brand-relevant cultural lanes to build upon. Launched multiple large campaigns consisting of everything from broadcast, organic social, paid social, and experiential activations. Lead a creative team and external resources in the execution of all campaign work.
Cashmere Agency / LA • Associate Creative Director • 2018 - Present
Creative lead for Google Play Organic Social AOR, Jack in the Box AOR. Works closely with strategy, social and PR to find the brand-relevant cultural lanes to build upon. Launched multiple large campaigns consisting of everything from broadcast, organic social, paid social, and experiential activations. Lead a creative team and external resources in the execution of all campaign work.
Additional Clients: Hulu, HBO, Adidas, Ben & Jerry’s, Google, Amazon, YouTube,
and Ubisoft.
and Ubisoft.
Freelance / Los Angeles • Art Direction • 2014 - 2018
Entertainment-focused social media & advertising at several LA agencies: Concept Arts, Hi5 Agency, Leroy & Rose, InSync + Bemis Balkind, BLKBX, The Famous Group, Midnight Oil, & Eclipse.
Entertainment-focused social media & advertising at several LA agencies: Concept Arts, Hi5 Agency, Leroy & Rose, InSync + Bemis Balkind, BLKBX, The Famous Group, Midnight Oil, & Eclipse.
Green Dot Corporation / Los Angeles • Art Director • 2012 - 2013
Launched Green Dot's Mobile Banking App GoBank. Developed this national brand from the ground up through identity, standards, social media & retail environment, packaging and display.
College for Creative Studies / Detroit, MI • Adjunct Faculty • 2002 - 2009
Core curriculum instructor in the graphic design department.
Launched Green Dot's Mobile Banking App GoBank. Developed this national brand from the ground up through identity, standards, social media & retail environment, packaging and display.
College for Creative Studies / Detroit, MI • Adjunct Faculty • 2002 - 2009
Core curriculum instructor in the graphic design department.
Clear Magazine / Detroit, MI • Design Director • 2001 - 2004
Worked with editor, fashion editor & photographers to develop each magazine theme, as well as contribute to magazine content. Saw through each issue from layout to press checks and managed additional designers and copywriters.
Worked with editor, fashion editor & photographers to develop each magazine theme, as well as contribute to magazine content. Saw through each issue from layout to press checks and managed additional designers and copywriters.
DB&A / Detroit, MI • Art Director • 1994 - 2001
Founding employee. Created and managed 360 campaigns. Worked in production development directing and editing broadcast commercials. 2 years directing & DP for a brand-focused reality TV show.
Founding employee. Created and managed 360 campaigns. Worked in production development directing and editing broadcast commercials. 2 years directing & DP for a brand-focused reality TV show.