New Spicy Chicken Strips

Tests showed that the Spicy Chicken Strips were going to be a huge hit, so we needed a big personality to be the face of these new strips. But who had an energy BIG enough? BOLD enough? Easy: Latinx comedian and influencer Lele Pons. The spot opens with Jack reading a tweet from Lele herself - the same tweet Lele actually sent to tease the campaign, creating absolute synchronization between the TV elements and this social-first campaign.