Prom in the Box

Prom is a highlight for every high school graduate, but for the Class of 2020, it was just another reminder that the second half of their senior year had been cancelled by the COVID pandemic. So with our help, Jack in the Box stepped in to uncancel prom, and throw the virtual prom of the century with Diplo, Dillon Francis, and influencer host, Jesse Wellens, as MC for two lucky high schools. We asked our fans to nominate schools, and then announced our winners on social with custom assets!

We created a zoom room for each of our two high schools, John H Francis Polytechnic High School, and Rolling Hills Prep and Renaissance Schools so the kids could party in their own space. And while they made memories watching Diplo and Dillon Francis spin with their friends, we also let the rest of the world in on the music, attracting Jack fans from Mexico and Argentina. But the main takeaway? If Jack in the Box sends you a promposal, you could have a magical evening together.

Virtual event #prominthebox message generated over 29.5M impressions

Instagram livestream of Diplo and Dillion Francis DJ JIB prom attracted over 6K viewers

500 million+ earned media impressions, including prominent mentions in
Los Angeles Times, Elite Daily, BizBash, EDM, AdWeek and AdAge.

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